Search Engine Optimisation

For a Website to get visitors it is necessary that is ranked highly in the search engines. If you are not in the top 20 for your category, it is unlikely you will get much traffic from any search engine. A number of people never go past the first page in a search result. As such, a top 10 ranking is needed to bring lot of visitors to your site. Search Engines display the sites in first page which are well optimised and relevant to the search term. This Optimisation is known as Search Engine Optimisation. Getting a top ranking is only part of it. Yes, you can receive lots of traffic to your site, but you still need to convert these visitors to satisfied customers. If you do not have a website with compelling, fresh and useful content, intuitive navigation, a simple ordering system, and a reason to return, all of your efforst will be wasted. Put another way, getting lots of traffic is only the equation to success on the Web - you still need to make sales. This means making sure you have such a professional and easy-to-use web site with products, services, or information that visitors need. This seems obvious, but is often overlooked. This Search Engine Optimisation also helps for achieving success in Affiliate Marketing.